What The F**K is Social Media?
What The F**K is Social Media? - SlideShare.
Thanks for the find, Brian!
Archive for 'Marketing'
Get your own identity
YouTube - I'm A PC 1. Seriously, when will MS get over its identity crisis and stop being like Apple...or defining iteself as what Apple is not?
“What if there were no STOP signs?”
I'm pretty sure, that somewhere down the line, I have been this client. Reminder to self: STOP.
The Word of Mouth Manual, Volume II
A little confession: I've been a BzzAgent for the past three years, but have only participated in a couple BzzCampaigns. It's not that I'm not a natural evangelist for a wide variety of products. It's just that I'm typically not too excited about the campaigns I've been invited to thus far (I must not be within their target demographic for the really cool stuff?). I am excited about this one though. Not only has Dave Balter been a major force in the word-of-mouth (WOM) marketing word, but he now (apparently) has written the book on it...AND even more importantly so, is willing to practice what he preaches. The entire book's marketing campaign is being done WOM-style. I LOVE that level of committment to an idea.
Although I have not read the book yet (which, quite franly, I typically have problems getting past the first couple chapters of any book), I will be downloading it for free at one of these sites:
- 37signals
- 800-CEO-READ
- Brand Autopsy
- Church of the Customer
- The Social Customer Manifesto
- ...and others
And what timing too. The Spout Marketing Team is working on getting reinvigorated by this approach to creating great customer experiences and increasing site loyalty. If the book is any good, perhaps I'll have to make it essential reading...more to come.
Yeah, West Michigan!
The Right Place, an economic development organization located in Grand Rapids, MI, developed this great little video in support of the greater West Michigan area (is that Benjamin Gott wearing sunglasses?). And the fact that it has been posted to YouTube means that people around here are finally getting the "embed and spread" philosophy. Check it out. The community around here has some really great potential. We just need to get people (everyone from investors to regular Joe's) adopting a growth mentality. But more on that later.
Big Yellow Storage “Tide” Ad
I know this has been around the web a few times already, but I really like it. Great, clever use of stop motion animation. Enjoy!
Busy, busy, busy at Spout
There are a ton of really cool things happening with Spout this week. Let's go through the list:
- For the 3rd year in a row, Spout is a proud sponsor of the Waterfront Film Festival in Saugatuck Michigan. Tonight we will be hosting the FREE outside screening of Closer Encounters of the Third Kind...which is really cool considering it is the 30th anniversary of the film.
- Spout also has a great promotion going with the filmmakers responsible for Four Eyed Monsters - Arin Crumley and Susan Buice. For every person that signs up for an account on Spout, we will give Arin and Susan $1.00. Spread this one along to your friends and neighbors...this is a budget we'd like to use up because it is for a good cause.
- BIG BIG news tomorrow as well...but I can't share it yet...but soon...like tomorrow morning.
So, go to the festival, embed this widget everywhere you can and keep an eye out tomorrow for more news from Spout.
Lame Technology Mascots
Link: Gallery: Lamest Technology Mascots Ever.
Wired has published a gallery of the lamest mascots ever (could you even doubt that Clippy would have made the cut?...even his swan song video sucked). Quite frankly, I'm not particularly impressed with the list. Not that they aren't all lame, but the point is: what mascot isn't? Consider the following:
I don't think it has been since the Pillsbury Doughboy that I have ever related to a mascot, but perhaps that's another story.
Twitter For Marketing
Link: A Few Non-boring Ways to Use Twitter For Marketing.
Rohit Bhargava, VP of Interactive Marketing at Ogilvy Public Relations, posted some great suggestions on how to use twitter for marketing. More details from the link above, but here are the highlights:
- Capture the live pulse of an event
- Deepen a static experience through live commentary
- Facilitate collaborative watching
- Add a new dimension to promotions
As Pete Cashmore's diagram of The Evolution of Cat Blogging suggests, twitter adds an element of immediacy to blogging...and what promotion couldn't use a little kick like that?
